Football: CAF, Sportfive sign $1billion marketing deal

Football: CAF, Sportfive sign $1billion marketing deal

Friday, June 12, 2015 11:06 pm


CAF's Issa Hayatou with Sportfive officials

CAF’s Issa Hayatou with Sportfive officials

The Confederation of African Football and SPORTFIVE have renewed an agreement for the marketing of media and marketing rights of major competitions organised by CAF for a 12-year term.

The agreement signed at CAF headquarters in Cairo, will cover football competitions organised by CAF from 2017 to 2028.

SPORTFIVE guarantees a minimum of one billion US dollars (USD 1.000.000.000) to CAF under the deal

The competitions covered by this agreement are the African Cup of Nations and its preliminary phase, African Nations Championship and its preliminary phase, CAF Champions’ League, CAF Confederation Cup, CAF Super Cup, African U-20 Championship and African U-23 Championship.

“We have appreciated and are very satisfied with SPORTFIVE performance over the years. We are excited to expand this agreement for 12 additional years and to jointly continue to cooperate in the future to promote our sport”, CAF President, Issa Hayatou, said.

CAF said the new agreement will enable it meet the needs of member associations and their national teams, as well as clubs. It will also offer an exposure of the highest level, especially in terms of audio-visual coverage and digital activation.

“This historic agreement will consolidate the professionalization of African football and will accelerate the establishment of key development programmes for African teams and technical staff, in order to have the best performance of African teams at the global level”, the Secretary General of CAF, Hicham El Amrani,added.

*Source: CAF website


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