John Ugbe, managing director MultiChoice Nigeria

Funsho Arogundade

From Thursday, 14 April to Thursday, 21 April, DStv, the leading pay TV Company, wants all its active subscribers to make their reservation for the best seat in front of their TV screens.

For one week on the bounce, all active DStv subscribers on Compact Plus, Compact, Family and Access bouquets will enjoy unrestricted access to a buffet of premium channels that will be served during the DStv Premium Open Week.

The subscribers will be treated to different 36 premium channels in the comfort of their own homes at no additional cost. The week’s menu will be filled with plenty of Hollywood and Nollywood stars to choose from. Also, there will be a delicious mix of content ranging from exciting movies, sports, hit music, entertaining kiddies’ shows, intriguing documentaries and original home grown programmes which are only available on the Premium bouquet.

John Ugbe, Managing Director, MultiChoice Nigeria, while explaining the strategy driving the DStv Premium Open Week, said MultiChoice’s key priority is to put its subscribers’ needs at the heart of everything they do.

“The DStv Open Week follows recent initiatives where the EPL, La Liga and Euro 2016 were made available to Compact subscribers at no extra cost and no price increases were implemented on DStv bouquets in Nigeria on 01 April. Both these initiatives are some of the innovative ways MultiChoice is adding more value to subscribers’ video entertainment experience, irrespective of their subscription plans,” Ugbe explained.

Ugbe added, “At MultiChoice, we understand that times are tough for our subscribers who not only want to experience the best television entertainment, but do so at a price they can afford.

“Our DStv bouquets allow subscribers flexibility in price and choice without compromising quality or variety. However, we also understand that our subscribers on lower bouquets would enjoy the opportunity to watch some of the content available on the higher bouquets.

Multichoice Nigeria boss stated that from time to time, MultiChoice windows down content to subscribers on lower bouquets as part of the company reward mechanism.

The DStv Premium subscribers are not left out, as Multichoice also launch the ‘Game of Exploras’ offer where 1000 Explora decoders will be given away at the rate of two decoders every hour for 21 days.

“All a Premium subscriber needs to do to qualify to win an Explora, is to remain active,” Ugbe said.