Mercedes-Benz Breaks Record in May

Mercedes-Benz Breaks Record in May

Saturday, June 9, 2018 6:33 pm

V Class

… Weststar explains features of the V-Class

By Daniels Ekugo

Mercedes-Benz continues its streak in breaking its sales record time after time. For the 63rd consecutive month, the premium car maker surpassed its year-on-year deliveries to customers.

According to the media site of Daimler, Mercedes sold 198,187 vehicles around the globe in May. The numbers indicate a 2.3% increase compared to the same month of last year.

Mercedes also broke the figures it posted from January to May of 2017. Overall, the luxury car brand sold 985,063 vehicles from the same period of this year. That’s up by 5.4% versus the previous year.

Mercedes was listed as the premium brand that topped the markets of Germany, France, Belgium, Portugal, Greece, USA, Canada, Brazil, South Korea, Japan and Australia in terms of luxury vehicle registrations.

Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales, said that they sold more SUVs worldwide since January in comparison to the first five months of 2017. She stated that they delivered almost 350,000 SUVs from the start of the year to the month that just ended. With that, she is expecting that the new Mercedes-Benz G-Class will carry on their leverage.

In the NAFTA region, Mercedes sold 32,614 units, showing a 0.9% increase. The sales in the U.S. grew by 0.3% with 26,976 units turned over to buyers.

The Asia-Pacific region boosted its sales again by two digits. Mercedes sold 79,481 vehicles there, which saw an increase of 10.2%. China remained the strength of the area with 56,066 units sold, displaying a growth of 12.1%.

In addition, the smart brand of Daimler delivered a total of 11,609 units to customers. However, the figures went down by 4.9% compared to May of last year.

Meanwhile in Nigeria, Weststar Associates Limited (the authorized distributor of Mercedes-Benz in Nigeria) has applauded the introduction of the V-Class in Nigeria

According to the Managing Director/CEO Weststar Associates Limited, Mr. Mirko Plath said following its launch in 2014, the Mercedes-Benz V-Class has become an international success especially in Nigeria since its introduction in 2017.

This is as a result of the international growth strategy of Mercedes-Benz “Vans goes global” to extend the business unit’s technology leadership, expand brand activities and tap into new growth potential outside the core European markets.

The V-Class according to Mr. Plath fits in perfectly to this global approach as it combines luxury, utility and performance for customers who want to have an enjoyable driving experience with the functionality of a van that can serve their daily needs for both personal use and work related activities as it comes with features that include a generous interior space, an attractive exterior design, technological leadership, high quality equipment and excellent safety highlights that sets it apart from its competitors.

“Customers in Nigeria can now enjoy luxury and utility together in a vanas the V-Class is built following the excellent standards of Mercedes-Benz passenger cars and is equipped with a generous amount of interior space to accommodate business and family needs of different customer groups. From the interior and exterior designs to the safety and driving assistance systems, the new V-Class is way ahead in its segment.”

With its unique concept, that combines the functionality of a van with the typical strengths of a Mercedes-Benz saloon, the V-Class has meanwhile convinced customers in around 90 countries including Nigeria. Thanks to its exceptional style, high comfort and multiple individualization options, suiting different needs, the V-Class enjoys a unique position in the global MPV segment and now selling at all authorized Mercedes-Benz dealerships in Nigeria and available for immediate delivery.

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