LG Electronics

By Maduabuchi Nmeribeh

LG Electronics has introduced a 4K TV, designed to redefine home entertainment with intelligence, comfort, balancing eye care and adaptability to lifestyle.

A Statement by Choongbae Seok, Product Director, Media Entertainment, LG Electronics West Africa, indicated that the 4K TV is not only for broadcast receivers, but has been expanded to powerful, multifunctional smart hubs.

Seok said:  “The modern 4K TV is expected to deliver not only ultra-high-definition visuals but also intelligent performance, wellness-oriented features, and seamless integration with everyday life. Whether you’re streaming in Dolby Vision, gaming at 120Hz, or mirroring your smartphone, the right TV makes all the difference.

“That’s where the LG 4K TV stands out by helping consumers embrace one powerful message: Care for what you watch. More than just a tagline, this principle speaks to a growing need for smarter, healthier, and more immersive viewing experiences. At the heart of LG’s innovation is a fusion of breathtaking 4K clarity and AI-powered visual comfort, designed not only to dazzle the eyes but also protect them.”

Designed with cutting-edge picture processing, AI-powered features, and technologies that prioritise comfort and convenience, LG offered a next-generation viewing experience that adapts to needs.

Seok further stated that, “equipped with over 8 million pixels, LG 4K TVs bring incredible detail and clarity to every scene. Their advanced HDR (High Dynamic Range) technology enhances contrast and colour, ensuring vibrant and lifelike images whether you’re watching fast-paced sports or cinematic dramas.

“But LG goes beyond traditional TV performance. The proprietary AI Picture Pro technology intelligently optimises brightness, sharpness, and colour in real time by analysing the content and ambient lighting conditions. This adaptive technology guarantees a visually comfortable experience in any environment.”

He said eye health is at the core of LG’s innovation, adding that the TVs are certified for low blue light emission by TÜV Rheinland and feature AI Brightness Control, which automatically adjusts screen brightness to reduce eye strain, particularly during long viewing sessions.

“With families spending more time in front of screens, especially children, it’s vital that viewing remains both enjoyable and safe,” Seok noted.

According to him, “sound quality also benefits from AI with AI Sound Pro, which dynamically balances voices, effects, and background scores to deliver immersive audio without the need to raise volume excessively. This further enhances comfort and viewing pleasure.

“Beyond performance and wellness, LG 4K TVs offer seamless smart functionality powered by the webOS platform. Users enjoy quick access to popular streaming services like Netflix, Prime Video, and YouTube, with the added convenience of ThinQ AI voice control. Built-in support for Amazon Alexa and Google Assistant enables hands-free management of entertainment and smart home devices.”

Seok added that,  “TVs’ design complements any living space with sleek, ultra-slim frames, blending elegance with advanced technology. LG also supports sustainability with eco-friendly packaging and energy-efficient operations, meeting the needs of environmentally conscious consumers.

“From the vibrant colours of OLED to the bright clarity of QNED, LG’s 4K TVs offer a future-ready solution that combines innovation, care, and style. If you’re looking for stunning visuals, intelligent features, and a future-ready display, choosing a 4K TV is a no-brainer. And when it comes to making that choice count, LG stands head and shoulders above the competition. Whether you go for the cinematic excellence of OLED or the luminous brilliance of QNED, you’re guaranteed an unparalleled viewing experience.

“As screen time grows, LG empowers consumers to watch smarter, feel better, and embrace the message: Care for what you watch.”