Mercedes A Class makes Bold Statement On Debut in Nigeria

Mercedes A Class makes Bold Statement On Debut in Nigeria

Monday, December 3, 2018 12:15 pm


By Daniels Ekugo

For the past few years, Mercedes, Audi and BMW has been locked in a technology arms race, and it’s not just the flagship models such as S-class or 8-series models that are benefiting: The new A-class hatchback now has one of the smartest interiors Mercedes has to offer.

And within its resolve to bringing to Nigerian car lovers Mercedes brands with such dynamic features, the all new Mercedes-Benz A-Class is now in Nigeria courtesy Weststar Associates Limited; authorized general distributors of Mercedes-Benz.

Since its world premiere in March 2018, the new A-Class has solidified its position as the top choice for compact and comfort oriented vehicles with more revolutionizing technology and an increased appeal to comfort and connectivity.

The Mercedes-Benz A-Class completely redefines modern luxury in the compact class, and revolutionizes interior design. All models of the new A-Class are also powered by new, efficient petrol engines. And although Mercedes-Benz has retained the sporty appearance, the utility value has increased.

Technologically the A-Class stands out among its competitors with MBUX – Mercedes-Benz User Experience, it offers a number of functions that were previously the preserve of the luxury class. Here are some key facts and features of the new A-Class.

The completely new multimedia system MBUX (Mercedes-Benz User Experience) in the A-Class creates an emotional connection between the vehicle, driver and passengers. It is enhanced with an inbuilt learning capability thanks to artificial intelligence and can also be personalized to the taste and needs of the driver.

The MBUX multimedia system comes with a comprehensive touch operation by touchscreen, touchpad (optional) on the center console and touch control buttons in the steering wheel, there is also an optional Intelligent voice control with natural language comprehension and activation using the keyword “Hey Mercedes”.

Other key features of the MBUX include a navigation display with MBUX augmented reality technology and new “Mercedes me” services.

The A-Class is highly distinguished in its segment with the intelligent drive system, for the first time, the A-Class is able to drive semi-autonomously in certain driving situations. It has also been able to achieve the highest safety standard in this segment thanks to extended driving assistance systems with S Class functions as optional equipment.

Other features like the Active Distance Assist DISTRONIC and Active Steering Assist now support the driver even more conveniently in keeping a safe distance and steering, the vehicle speed is now also automatically adjusted on bends, at road junctions and on roundabouts.

PRE-SAFE PLUS can recognize an imminent rear-end collision. If the danger of a collision persists, the system can also firmly apply the brakes of the vehicle when stationary, thus minimizing the risk of injuries by reducing the forward jolt caused by an impact from the rear. There are also other additional features like the Active Emergency Stop Assist and the intuitively understandable Active Lane Change Assist.

Drivers are in for a treat as the A-Class is enhanced to give more driving pleasure and ride comfort compared to its predecessor. There is further improved suspension with MacPherson front suspension with aluminium transverse control arms and multi-link rear suspension.

This is also further enhanced with 4MATIC and more powerful engine variants: four-link rear suspension. The active damping adjustment comes as an optional equipment with electronic control: in conjunction with the standard DYNAMIC SELECT (four driving modes), there is a choice of comfortable or sporty damping characteristics.

.Speaking on the arrival of the new A-Class, MD/CEO Weststar Associates Limited, Mr. Mirko Plath declared;

“The new A-Class takes personalization and social interaction to a whole new dynamic, the Mercedes-Benz User Experience (MBUX) gives drivers a whole new experience with the voice control feature and an inbuilt learning capability personalized to the taste and needs of the driver.

The safety systems in the new A-Class are also best in its class with even more technological advancements and there is increased spaciousness in the front and the rear in comparism to its predecessor”.

With the fourth generation of the A-Class, Mercedes-Benz is redefining modern luxury in the compact class opting for a combination of uncompromisingly dynamic design and an intuitive operating concept. By focusing on people and making their lives easier, the A-Class becomes an emotively appealing and intelligent companion.

Join The Conversation

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.