AirAsia announces Japan comeback with e-commerce giant

AirAsia announces Japan comeback with e-commerce giant

Tuesday, July 1, 2014 11:50 am

TOKYO (AFP) – AirAsia’s feisty chief executive on Tuesday, declared the low-cost airline back in Japan after its bitter split with ANA, but this time in an alliance with e-commerce giant Rakuten.

“This is AirAsia Japan part two, and I am very excited. I hope there is no part three,” chief executive Tony Fernandes told a press conference.Air Asia

AirAsia entered the Japanese market in 2012 in a joint venture with major carrier All Nippon Airways (ANA).

But the project ended in an acrimonious dispute over business practices last year. ANA subsequently inherited the business and rebranded it Vanilla Air.

“Watch out, JAL, ANA, Peach and — Vanilla,” Fernandes said, naming some of the major airlines in Japan.

The rebooted AirAsia Japan will see Malaysia-based AirAsia, Asia’s biggest budget carrier, partner with Rakuten, along with an infrastructure fund, a cosmetics company and a sports gear retailer.

AirAsia will have 49 percent of the venture and Rakuten will hold an 18 percent stake. However, in accordance with Japanese law which limits control by foreign entities, the Malaysia-based airline will hold just one-third of voting rights.

Details of its business plan, such as its flight schedules and which airport it will use as its hub, are to be announced later, Fernandes said, adding the unit would begin flying in early 2015.

Fernandes was in combative mood Tuesday, making clear he was happy to take on the whole of Japan’s aviation establishment, including AirAsia’s former partner.

“AirAsia is a unique company. We have many flavours, many different colours, many different ways of doing things,” he said in an apparent jab at the new name of the old company.

Fernandes, who strode on stage to Taylor Swift’s “We Are Never Ever Getting Back Together”, said: “ANA were fantastic partners… but we were just different, different views of doing things, so we split.”

The press conference ended with servings of ice cream in several flavours — but not vanilla.

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