By Maduabuchi Nmeribeh/Kano
The Kano State Signage and Advertisement Agency (KSAA) has targeted to generate N1.5 billion in revenue in the last quarter of 2025.
The Director-General of the newly created Agency, Kabiru Sa’idu Dakata, who stated this during an interactive session with journalists at the Minjibir Porto Golf Resort, said the Agency was prepared to jack up the revenue generation figure to N3 billion in 2026.
According to him, the primary aim of KSAA was to sanitise outdoor advertisement placement across Kano state, while appealing to both small and big business outfits across the state to cooperate with the Agency and abide by all laws, rules and regulations guiding outdoor advertising in the state.
Dakata also appealed to politicians and political parties in the state to desist from indiscriminate posting of party posters and billboards bearing portraits of politicians in the city, pointing out that such actions distort the beautification of the city.
The Director-General said the Agency is collaborating with the Advertising Regulatory Council of Nigeria (ARCON) to ensure proper regulation and sanitation of the advertising practice in Kano.
Dakata also appealed to owners of private schools and other outdoor businesses operating in the state to abide by the laws guiding outdoor advertising in the state to avoid a clampdown by the Agency.
He frowned at advertising agents and companies using vulgar languages that offend the culture and religion of the people to pass their messages through outdoor advertising, warning that the Agency will not tolerate any advertising content that is not sound and in line with the culture and religion of the people.
According to him, the leadership of the Agency has concluded plans to pay a working visit to Lagos and other states where similar agencies have been in existence to learn from them and set a standard that will keep the Agency on the right path to success.
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