Creativity.

By Segun Yusuf

It has already been two years since the world was shut down due to the COVID-19 virus. I remembered where I was at that particular phase. I was nestled at my parent’s house in northern Nigeria. Beyond being at home, a lot of people discovered their creative juices during this period.

Most of the current comedians and social media influencers in Nigeria had a better grasp of themselves while the world was in lockdown, some of them who never took their life seriously began to do this when they had nothing to do but stay home. Isolation breeds creativity.

For instance, the Nigerian poster child for Sugar Daddy, Mc Macaroni became more prominent during the lockdown, although he had been creating content two years or more prior, he gave it his hundred per cent between 2020 and 2021. Luckily for him, he struck gold and has remained in our faces years after. He has also transitioned fully into Nollywood, cutting roles for himself. In a way, he has been able to redefine himself and show the world another side of his craft.

Phoebe Kemi, the Nigerian-American model has always been fascinated by modelling. The lockdown period was the time she had to devote more time to what she loved. She researched, worked on herself and also acclimatized herself to the New York City Culture. And in a way, it helped her to fully embrace what she loved. With support from her father and mother, the sky seems to be the starting point right now. She has appeared on major runways around, is a model for global brands and in a way, she has set things in good shape by amplifying the Nigerian spirit in her. With close to fifty thousand followers on Instagram, Phoebe Kemi has constantly shown the world the stuff she is made of.

Chike, the Nigerian singer released his debut album on February 14, 2020. The creation of the album began in 2018 with most of the tracks being recorded, mixed and mastered in 2019. The album was released deep into the lockdown. For most people, the album soundtrack the staying at home. For the single ladies, the album becomes their solace. And years after, Chike has remained a darling of Nigerian ladies. Tracks like Roju have remained stable at Nigerian weddings.

Hauwa’s comic-filled short videos are scattered on the Internet. Things became more serious with her during the lockdown. She took it more seriously by exploring topics, and issues that are relatable within society. Luckily for her, she has been able to build a cult following. While a lot of people claimed she is not funny, the likes and comments on her post state otherwise.

COVID-19 was a big menace to society yet there were some great things it did for humanity. Many creatives became well-known after this phase. Their life never remained the same, some of them have been able to put food on the table of their family, contributing to society.

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