Modelling.

 Ayodele Mojisoluwa FELIX 

Beauty, they say, lies in the eyes of the beholder. But for models, it is unlikely. Their beauty, grace, style, and charisma, are in the eyes of people who find these attributes with salience and adeptness. As such, more focus is needed to be fixated on such a demographic of people, who carry themselves with grace and candour. Thus, modelling, as far as this article is concerned, is a rapidly growing industry globally, with the African continent boasting a diverse pool of talented models – although, budding.

However, despite its vast potential, the modelling industry in Africa remains largely underdeveloped and untapped. Oblivious to the fact that this budding skill can create employment opportunities, promote African culture and beauty standards, and contribute significantly to the continent’s economy. Unfortunately, the industry, which is still not in a better structure or shape, encounters myriads of challenges, which include a lack of infrastructure, limited access to training and resources, and inadequate representation in global fashion markets.

Consequently, unlocking the full potential of the modelling industry in Africa requires a multifaceted approach. To bridge the gap between African models and the global market, several key solutions can be implemented. One, investing in modelling schools and training programs is crucial. These institutions provide aspiring models with the essential skills, knowledge, and expertise necessary to compete with their international counterparts. Thus, by equipping African models with comprehensive training, they will be better positioned to navigate the complexities of the global modelling industry. This, in turn, will increase their chances of securing lucrative contracts and high-profile gigs.

Secondly, strategic partnerships between African governments, corporate bodies, and modelling agencies can play a pivotal role in promoting African models and providing them with opportunities to showcase their talent. By establishing modelling agencies and platforms that cater specifically to African models, these partnerships can help to increase visibility, accessibility, and opportunities for African talent.  Additionally, leveraging social media and online platforms can be a game-changer for African models. In today’s digital age, social media has become an indispensable tool for models seeking to increase their visibility, build their personal brand, and connect with potential clients and agencies. By harnessing the power of social media and online platforms, African models can gain greater exposure, access a broader audience, and compete more effectively in the global modelling industry.

The government and corporate bodies have a crucial role to play in the development of the modelling industry in Africa. Governments can provide support through initiatives such as funding for modelling schools and training programs, tax incentives for modelling agencies and businesses, and legislation that protects the rights of models. Corporate bodies can also contribute by partnering with modelling agencies and schools to provide resources and opportunities for African models. Furthermore, corporate brands can prioritize diversity and inclusion in their marketing campaigns, providing African models with more opportunities to showcase their talent.

Empowering African models requires a multifaceted approach that addresses the various challenges facing the industry. By providing access to training and resources, promoting African models in global fashion markets, and supporting the development of modelling agencies and platforms, we can unlock the full potential of the modelling industry in Africa. Ultimately, the growth and success of the modelling industry in Africa will depend on the collective efforts of governments, corporate bodies, and individuals who are passionate about promoting African beauty and talent.

Having discussed the probable remedies in the foregoing, it would be noteworthy to mention the modelling figures who have contributed to the course of developing modelling in Africa and beyond and are African-Americans. Phoebe Kemi, a Nigerian-American model, artist, and holistic coach, has captivated the fashion world with her effortless charm and radiant presence. Born to a Nigerian father and a mother of German and Italian descent, Phoebe’s life has been a rich tapestry of cultural influences. Despite navigating a complex multicultural upbringing and overcoming childhood trauma, Phoebe has transformed her experiences into a source of resilience and inspiration.

Phoebe’s foray into the fashion world began at 18 when she enrolled at the prestigious Parsons School of Design in New York City. She graduated with a degree in Strategic Design and Management, gaining a profound understanding of the fashion industry’s business and creative aspects. Her modelling career has been marked by numerous milestones, including strutting down the runways of New York, London, Milan, and Paris Fashion Weeks, and gracing the covers of esteemed fashion magazines such as Grazia and Elle.

Beyond her modelling career, Phoebe is a versatile talent who has expanded her repertoire to include writing, holistic coaching, and finance. She has authored her debut book, “Model Essentials: A Beginner’s Handbook,” which offers practical advice and guidance to aspiring models. As a holistic coach, Phoebe empowers individuals to achieve balance and wellness in their lives.

Hailing from Ghana, Ottawa Kwami is also a rising star in the fashion world, standing tall at 6’2. With a remarkable 2023 under his belt, Kwami has already made a significant impact on the industry. His impressive portfolio boasts an array of high-profile clients, including MSGM, Etro, Louis Vuitton, Amiri, Kenzo, Elie Saab, COS, and Isabel Marant, for whom he has walked the runway and appeared in advertisements.

In 2014, Mayowa Nicholas, a talented Nigerian model, burst onto the scene as a finalist in the prestigious Elite Model Look Nigeria competition. Her trailblazing career has been marked by a string of groundbreaking achievements, including becoming the first Nigerian model to walk the runway for the iconic Italian fashion house, Dolce & Gabbana. This milestone paved the way for increased African representation in the fashion world. Mayowa’s impressive portfolio boasts an array of coveted magazine covers, including the esteemed Vogue and Harper’s Bazaar. Her collaborations with renowned brands such as Calvin Klein have solidified her position as a leading figure in the global fashion landscape, inspiring a new generation of models across Africa.

Somali-American model Ugbad Abdi’s rise to fame began with a chance discovery on Instagram, leading to her debut on the Valentino Haute Couture runway for Spring/Summer 2019. Since then, she has become a sought-after model, gracing the catwalks for top designers like Burberry, Victoria Beckham, and Simone Rocha. Abdi’s career highlights include opening the Marc Jacobs Autumn/Winter 2019 show, a testament to her growing influence in the fashion world. As a trailblazer, Abdi has also made history as the first hijab-wearing model to walk for prestigious brands like Fendi and Lanvin. Her groundbreaking presence has been featured in leading fashion publications, including British Vogue, Vogue Arabia, and Vogue US.

At 5ft’8, Elizabeth Ayodele, like her counterparts, defies conventional modelling standards, yet her exceptional talent has propelled her to success in the industry. Her unique appeal has caught the attention of top international agencies, leading to lucrative signings and collaborations. Ayodele’s impressive portfolio boasts work with esteemed brands such as Miu Miu, Fendi, and Saint Laurent, as well as a coveted spot on the IMG Models roster.

On this note, the modelling industry in Africa is a budding skill that is waiting to be exploited. With the right support and investment, African models can compete on the global stage, promoting African culture and beauty standards, and contributing significantly to the continent’s economy.