Weststar Associates Explores New Dimension with Mercedes Actros and Arocs

Weststar Associates Explores New Dimension with Mercedes Actros and Arocs

Monday, October 22, 2018 4:19 pm

From Left to Right: The Sales Manager Mercedes-Benz Trucks Africa: Mr. Hansjeorg Richter, General Manager Sales & Marketing for Weststar Associates Limited: Mrs. Elisabeth Itegbe, Chief Financial Officer, Weststar Associates Limited: Mrs. Mary Ojulari & Head of Sales and Customer Service, Mercedes-Benz Trucks: Mr. Torsten Bauerheim


By Daniels Ekugo

The truck segment of the automobile market in Nigeria is set to witness a heavy weight bout as the all new Mercedes-Benz Actros and Arocs was on Tuesday unveiled in Lagos, Nigeria, put together by Weststar Associates, representative of Mercedes-Benz family in Nigeria .

In his address, Mr. Torsten Bauerheim (Daimler) described Africa as a critical stakeholder to the Mercedes-Benz family, adding “It is time for Africa. I am delighted to be here with you, to celebrate a great milestone of Mercedes-Benz Trucks. You and your region are of high importance to us”.

He explained that more than 120 years after Gottlieb Daimler invented the first truck and after over 20 years of the proven Actros, “it is time to enter a new dimension of heavy-duty trucks in your market. We are very proud to present our newly developed product range to you: The all- new Actros, a synonym for efficiency and reliability and the all-new Arocs symbolizing reliability and robustness, worldwide but especially in Africa”.

According to him, each piece is equipped with the new 6 cylinder in-line engine in Euro III with an incredible torque and as new standard, our third generation automated transmission the Mercedes-Benz PowerShift 3.

“In short, the Mercedes-Benz Powershift 3 offers more comfort, faster shifting, efficient power transmission, better handling and above all less operational errors. Thus cutting down the wear and tear and reducing maintenance costs.

“Knowing your environment, the extreme climate, the rough roads and heavy loads, and knowing your tough applications and also the driver qualification –all together made us invest a lot in research and development to bring you – our valued customers and dear friends of Mercedes-Benz trucks – economic benefits for your company, for your business and for your transport tasks.

“Our trucks stand for famous robustness and versatility, high residual values, low downtimes, high spare parts availability and user-friendliness what makes Mercedes-Benz Trucks worldwide, Africa-wide and in Nigeria known and valued. All together, we deliver you the best Total Cost of the Ownership. You prove every day that your business and our trucks are successful together.

“All this would not be possible without the close cooperation with Weststar, our valued General Distributor for Nigeria.

“We are proud of our relationship with you, as a strong network is the basis of our business. It is at such events that we celebrate our partnership and shape the future of Mercedes-Benz Trucks together.

“We both want, with you – dear customers and friends of the Mercedes-Benz brand– enter into a new dimension or as we say in Nigeria,

“Together with our Partner Weststar, we wish all of us now a wonderful evening and thank you for your presence .Let us celebrate and discover the New Actros and Arocs, – the Trucks you can trust”.


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