Heineken brings ‘The Takeover’ to Gidi Culture Festival

Heineken brings ‘The Takeover’ to Gidi Culture Festival

Friday, March 25, 2016 3:47 pm

Heineken® Nigeria is set to thrill music lovers  with THE TAKEOVER, a unique and interactive music experience at the Gidi  Culture Festival on Saturday, 26 March, 2016 at Eko Atlantic City, Victoria Island, Lagos.

THE TAKEOVER is an element of Heineken’s ‘Live Your Music’ campaign, a
celebration of music experiences that make people feel more alive –
experiences tailored at giving passionate music lovers and ‘live-rs’ the
opportunity to live the power of their music in more accessible and
affordable ways.

The session allows festival goers to ‘takeover’ from the music DJ and
control playlists through customized wristbands available at the
Heineken® stand. THE TAKEOVER also allows music lovers to enjoy a
variety of unique music genres such as Pop, Jazz, Afro pop, R & B and

Heineken® leads in music and technology innovation, this is evident in
the launch of the Heineken® Ignite Bottle – a smart bottle that
interacts over music beats to create a more ‘connected’ party
experience. The introduction of‎ THE TAKEOVER‎ validates Heineken’s
commitment to provide unique and exclusive experiences for their
music-loving consumers.

Festival goers seeking new music experiences can showcase their music
knowledge by creating customized ‘takeover’ playlist HERE.‎

Contribute to the songs on THE TAKEOVER playlist on social media using
the hashtags #HeinekenGidiFest and #LiveYourMusic.

*Press Statement

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